Campaign for Broadcasting Diversity

" The broadcasting media potentially allows for the representation of citizens' interests to flow upwards while at the same time information from policy-makers, institutions and authorities can flow downwards. In this way the broadcasting media play a crucial role within liberal democracies."

(MISA Strategic Partnership Programme)

1. Managed shift of Broadcast Campaign Development and Implementation from Secretariat to Chapters
2. Develop Strategic Alliances to Strengthen SADC Media Advocacy 
3. SADC Broadcast and telecommunications Research and Information Distribution

The MISA Media Advocacy tool Kit
 
Changing the culture of a secretariat-driven advocacy campaign to a chapter-driven one requires the development of resources, training, liaison visits and a change of organisational culture at both ends of the equation. This process showed some successes in 2002.

The goal of shifting the focus of the Broadcast campaign to National Chapters and the development of national campaigns, led to the development of the MISA Media Advocacy Tool Kit. The MISA Media Advocacy Tool Kit contains a 4-day curriculum work book and facilitators' guide as well as numerous campaign ideas and resources packaged in an attractive carry case. The Kit was introduced at a trainers' workshop, at which two trainers from each MISA country were taken through a methodology for delivering the advocacy course in their countries. MISA Chapters and other civil society organisations will be able to call upon these trainers to facilitate campaign development in response to national issues.

The Tool Kit has been produced in both English and Portuguese. Once implemented through a train-the-trainers strategy and follow on in country training, this tool will be the backbone of the transfer of control over the broadcast programme and will complement in-country liaison visits by secretariat staff. This strategy works across two programme areas - A & C

For further information contact Faiza Abrahams-Smith the Misa-SA National Director on < This e-mail address is being protected from spam bots, you need JavaScript enabled to view it >

New Information

1.0 ICT empowerment charterroadshow (PDF)
2.0 Resource book of key media freedom documents (PDF)
3.0 SABC challenges licensing requirements (PDF)